France, United Kingdom
An international marketing services company
Graphic identity update
The purpose was, while keeping in line with the initial logo, to reinforce it for a renewed momentum, younger and more modern, showing seriousness and efficiency.
To achieve that, we have kept the idea of the curve and applied to it a more dynamic "emboss" effect. We also created a personalised typography adorned with coloured triangles, which give it an attractive touch.
A colour code provides an instant view of the 3 main services:
- Business development
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