With our growing collaboration since the end of 2020, the Mayotte Motor Corporation decided to call upon our expertise for the redesign of its graphic line.
Since the first projects entrusted to Ideogram Design, MMC Distribution was determined to revitalize and modernize its brand image.
With the creation of a new logo and a new graphic charter, the company wishes to pass a major stage of its transformation.
MMC is a historic Maoré car dealership, so it was necessary to keep an image that reflected this heritage, as well as this anchorage in the island, while bringing a modern touch.
In the end, four logos were presented to the Mayotte Motor Corporation team from a dozen creative ideas. The result was a strong, recognisable and memorable logo for the island.
The new logo was quickly adopted, in particular for certain administrative documents (stationery, order forms, etc.). It was also the starting point for the creation of numerous communication supports (4x3, rollups, press announcements, videos, advertising spots).
Thanks to the work of our agency, the dealership was able to recover a strong and dynamic image in keeping with its know-how and reputation.