News

20
Mar
2017
Com' advices / Valbonne

The graphic chart

A brief reminder of the graphic charter: it contains the fundamental rules for the use of graphic signs (logotype, tagline, colors, location, ...) constituting the visual identity of a company, a brand, an organization , A product, etc.

exemple charte graphiqueA graphic chart brings together and translates the graphic universe of the company concerned. It is the fundamental support of all its communication (internal and external). The central element is the logotype, which is found on all communication media of the company, it is from this logotype that we build a visual identity.


The logotype must reflect the image of the company and its activities, it must also reinforce its image and reassure its customers. The logo must be able to adapt and be available on all the communication media of the company. It can be found, for example, on letterhead, quotes and invoices, posters, flyers, flyers, the website and company vehicles. The logotype alone does not constitute a graphic charter because the charter defines fonts and typographic attributes to be used, the colors defined (in CMYK, RGB and hexadecimal) of the logo and those to be used for all communications.
A complete graphic chart also groups and codifies:
The rules of insertion of each element (logo, title, tagline, ...) and for each medium: margins and positioning in the document.
The rules of adaptation and declination for the supports.

A complete graphic chart also groups and codifies:

  • The rules of insertion of each element (logo, title, tagline, ...) and for each medium: margins and positioning in the document.
  • The rules of adaptation and declination for the supports.


The objectives and interests of a graphic charter
One of the objectives of a graphic chart is to maintain a graphical consistency in all the graphic achievements of a company. Its implementation guarantees a homogeneous visual identity that can be appropriated by customers and all the partners (suppliers, graphic designers, press, ...) of a company. The graphic charter thus allows a control of the image of the company.


exemple charte graphiqueTo conclude, having a graphic charter is essential to communicate effectively, some companies even publish a website to help their partners to use their graphic charter.
A graphic charter is also an indispensable tool for the company's communication strategy, with the objective of establishing its identity and image.